Creating a Code Snippet,External Content And Enhanced Dynamic Content Email in SFMC

-

Creating a Code Snippet Email in SFMC

🚀 Step 1: Navigate to Code Snippet

  


Go to:
Content Builder → Create → Code Snippet

👉 This is used to create custom HTML emails with full control.

💻 Step 2: Add Your HTML Code

 

  • Paste your HTML code
  • Left panel → Code
  • Right panel → Preview

💡 Real-time preview helps you debug instantly.

👀 Step 3: Check Your Output

Focus on these:

  • ✅ Layout alignment
  • ✅ Button working
  • ✅ Personalization (FirstName etc.)
  • ✅ No broken images


⚡ Step 4: Save & Use

  • Click Save
  • Use inside:
    • Email Templates
    • Journey Builder
    • Campaign Sends


Steps to Create Enhanced Dynamic Content in SFMC

🔹 Step 1: Navigate to Upload

  • Go to Content Builder
  • Click: Content → Upload → Enhanced Dynamic Content



This is where you begin creating dynamic content using a CSV file.

🔹 Step 2: Upload CSV File

  • Upload your file (e.g., bikes.csv)
  • SFMC will automatically process and store it as Enhanced Dynamic Content

💡 This content can now be reused inside email templates to deliver personalized messages at scale.




🔹 Step 3: Data Preparation & Mapping

Once uploaded, you’ll see a screen like this:

Primary KeyEnhanced Dynamic Content NameSample ContentCreate As
BikeTypeClassic 350
ImageURLhttps://images.unsplash.com/photo-1605559424843-9e4c228a9c3f
DescriptionExperience timeless legacy with the Royal Enfield Classic 350, %%Name%%

✅ What to Do Here:

  • Set Primary Key → BikeType
    👉 This connects content with subscriber data
  • Verify Column Mapping
    • ImageURL → Image
    • Description → Text
  • Check Content Types
    Ensure all fields are correctly recognized (Text/Image/HTML)






🔹 Step 4: Select Audience Data Source

Choose how SFMC will match content with users:

✔ Data Extension (Recommended)

  • Map with a field like PreferredBike

✔ Or Profile Attributes (less flexible)




🔹 Step 5: Review & Import

  • Review all mappings carefully
  • Click Import

🎉 Your Enhanced Dynamic Content is now ready to use!




🚀 How It Works in Real Campaign




If your Data Extension has:

NamePreferredBike
JohnHimalayan
RahulClassic 350

Then:


  • sees Himalayan content
  • Rahul sees Classic 350 content

All from one single email template ✅

How to Use External Content in Salesforce Marketing Cloud (SFMC)

External Content in Salesforce Marketing Cloud allows you to pull real-time data from APIs or external URLs directly into your emails—making your campaigns dynamic and highly engaging.

In this guide, you’ll learn step-by-step how to set it up 👇

🚀 Step 1: Create a External Content


Go to:
Content Builder → Create → External ContentCode Snippet


Step 2: Configure External Content Settings




🔹 Add URL

Enter your API or external content link (must be HTTPS)

🔹 Retrieval Method

You’ll see two options:

1️⃣ Immediately

  • Fetches content instantly
  • Used for preview/testing

2️⃣ Send Time

  • Fetches content when the email is sent
  • Ensures real-time data

🔹 Retrieval Options

Email Level (Default)

  • Same content for all users

Subscriber Level

  • Personalized content per user
  • Useful for dynamic APIs (user-specific data)

🔹 Failure Protocol

Choose how SFMC behaves if API fails:

✔ Continue with Send (Recommended)

  • Email still gets delivered

❌ Stop Send Immediately

  • Email send fails if API fails

  


Step 3: Add API / External Link & Preview




  • Paste your API URL
  • Click Preview / Refresh

👉 If the API returns:

  • HTML → renders properly ✅
  • JSON → shows raw data ❌ (needs AMPscript)

💾 Step 4: Save and Use in Email

  • Click Save & Exit
  • Use this content in your email template

⚠️ Important Tips (Must Know)

  • Always use HTTPS URLs
  • External Content block works best with HTML responses
  • For JSON APIs, use:
    • HTML Block + AMPscript (HTTPGet())

Comments

Post a Comment

Popular posts from this blog

A/B Testing in Salesforce Marketing Cloud (Step-by-Step Guide)

-
Image
   A/B Testing in Salesforce Marketing Cloud (Step-by-Step Guide) A/B testing is one of the most powerful features in Salesforce Marketing Cloud that helps marketers optimize email performance using real data. In this blog, I’ll walk you through how I created A/B tests for: ✅ Subject Line ✅ Preheader Let’s dive in 👇 📌 Step 1: Create Two Email Variations The first step is to create two different email versions with: Different subject lines Different preheaders Different content These variations will be used for testing performance. Email A    Email B    📌 Step 2: Create a New A/B Test Go to A/B Testing Click on Create New Test Give your test a name Select Subject Line Test Browse and select both email versions Enter: "vs Subject Line" for testing Click Next 📌 Step 3: Select Recipients Now choose your audience: Select from: List Data Extension Data Filter You can also define: Publicati...
Read more

📧 Creating & Sending a Test Email in Salesforce Marketing Cloud (SFMC)

-
Image
  📧 Creating & Sending a Test Email in Salesforce Marketing Cloud (SFMC) In this task, I learned how to create an email template and send a test email using Email Studio in Salesforce Marketing Cloud. This is a fundamental skill for email marketing because it ensures your email looks perfect before sending it to real users. 🚀 Step-by-Step Process 1. Go to Email Studio Login to SFMC Navigate to Email Studio 👉 This is where all email-related activities like content creation, sending, and tracking are done. 2. Open Content Builder Click on the Content tab 👉 Content Builder is used to create and manage emails, images, and templates. 3. Create a New Email Click on Create Select Email Message 4. Choose Creation Option You will see multiple options: Template Template + AMP HTML HTML + AMP Text Only Existing Email 👉 We select: Template Reason: Easy drag-and-drop builder No coding required 5. Select Layout Choose ...
Read more

Creating a Personalized Email in Salesforce Marketing Cloud

-
Image
  📩 Creating a Personalized Email in Salesforce Marketing Cloud 🚀 Objective Learn how to create a Data Extension, design a personalized email using HTML, and test how it appears to users in Salesforce Marketing Cloud . 🧩 Step 1: Create Data Extension (DE) with Fields Go to Email Studio → Subscribers → Data Extensions Click Create → Standard Data Extension Add required fields: Email (Primary Key) FirstName LastName City Product 👉 Make sure the DE is Sendable ✉️ Step 2: Create Email Using Blank Template Go to Email Studio → Content → Create → Email Message Select Blank Template Give a proper name to your email 👉 This gives full control over design and structure 🎨 Step 3: Add HTML Block & Personalization Drag and drop an HTML Block Add your custom HTML email code Use personalization strings like: Hi %%FirstName%% %%LastName%%, We have special offers for you! 👉 These values will dynamically come from your Data Extension 🔍 Step 4: Test Email Using Data Source Click Preview ...
Read more