📩 Creating a Personalized Email in Salesforce Marketing Cloud

🚀 Objective

Learn how to create a Data Extension, design a personalized email using HTML, and test how it appears to users in Salesforce Marketing Cloud.

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🧩 Step 1: Create Data Extension (DE) with Fields

• Go to Email Studio → Subscribers → Data Extensions
• Click Create → Standard Data Extension
• Add required fields:
  • Email (Primary Key)
  • FirstName
  • LastName
  • City
  • Product

👉 Make sure the DE is Sendable

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✉️ Step 2: Create Email Using Blank Template

• Go to Email Studio → Content → Create → Email Message
• Select Blank Template
• Give a proper name to your email

👉 This gives full control over design and structure

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🎨 Step 3: Add HTML Block & Personalization

• Drag and drop an HTML Block
• Add your custom HTML email code
• Use personalization strings like:

Hi %%FirstName%% %%LastName%%,

We have special offers for you!

👉 These values will dynamically come from your Data Extension

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🔍 Step 4: Test Email Using Data Source

• Click Preview & Test
• Select your Data Extension
• Choose a record

👉 Now check how the email looks for a real user

Example output:

• Hi Ankit Joshi
• City: Dehradun