SFMC A/B Testing Projects

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Subject Line Test



Email - A 


Email - B




Subject Line Test Set-Up


Final Set-up








Email A/B Test



Email A/B Test with Two Subject and Preheader



Select CTR Option


Final Email A/B Test setup





Content Area A/B Test





Select A/B Test 



Content A Email 



Content B Email 




Final Test Email 




NAME A/B TEST


Setting Up Name A/B Test
















Date Time A/B Testing


Final Test for Date and time 









 PREHEADER TEST VARIATIONS




Question vs Statement preheader





Emoji vs No Emoji



Short vs Long


Final A/B Test





COMPLETE A/B TEST PROJECT 

🔹 STEP 1: CREATE DATA EXTENSION 

👉 Go to:

Email Studio → Subscribers → Data Extensions → Create

🛠 Do this:

  • Name: AB_Test_Project_DE
  • Fields:
    • SubscriberKey (Text)
    • EmailAddress (Email)
    • FirstName (Text)

👉 



🔹 STEP 2: CREATE EMAIL VERSION A

👉 Go to:

Content Builder → Create → Email

🛠 Setup:

  • From Name: Brand Name Team
  • Subject: 🚀 Your Exclusive Deal is Waiting – Open Now!
  • Preheader: Click to unlock your exclusive savings

🧾 Content:

  • Long text
  • Static image
  • CTA: Shop Now
  • Greeting: Hello





🔹 STEP 3: CREATE EMAIL VERSION B

👉 Same process

🛠 Setup:

  • From Name: Emily from Brand
  • Subject: Last Chance! Grab Your VIP Offer Today! 🎁
  • Preheader: Your reward is inside

🧾 Content:

  • Short content
  • GIF/image
  • CTA: Claim Your Offer
  • Greeting: Hi



🔹 STEP 4: CREATE JOURNEY (MAIN A/B TEST)

👉 Go to:

Journey Builder → Create New Journey

🛠 Steps:

1. Entry Source

  • Select your Data Extension

2. Add Random Split

  • Drag Random Split
  • Set: 50% / 50%

3. Add Emails

  • Path A → Connect Email A
  • Path B → Connect Email B

4. Set Send Time

  • Path A → Tuesday 10 AM
  • Path B → Saturday 6 PM



🔹 STEP 5: TEST & ACTIVATE

🛠 Do this:

  • Click Validate Journey
  • Fix errors if any
  • Click Activate

Testing


Activation Successful



🔹 STEP 6: TRACK PERFORMANCE

👉 Go to:

Email Studio → Tracking / Reports

🛠 Check:

  • Open Rate
  • CTR
  • Clicks
  • Unsubscribes





A/B/C TESTING IN SFMC

🔹 STEP 1: CREATE 3 EMAILS (A, B, C)

You already have A & B — now create Email C

📩 EMAIL VERSION C (Create this)

✉️ Settings

  • Name: AB_Test_Email_C
  • From Name: Your Brand Name Insider
  • Subject: 🔥 Flash Sale! Save Big Before Time Runs Out!
  • Preheader: Act fast! Special discount inside just for you!

🎨 Design

  • Add countdown-style image (search: flash sale countdown)
  • CTA Button: Unlock My Deal (Green)



🔹 STEP 2: CREATE DATA EXTENSION

👉 Go to:

Email Studio → Subscribers → Data Extensions

  • Name: ABC_Test_DE
  • Add 20 records (for demo)


🔹 STEP 3: CREATE JOURNEY (A/B/C SPLIT)

👉 Go to:

Journey Builder → Create New Journey

🛠 Steps:

1. Entry Source

  • Select your Data Extension

2. Add RANDOM SPLIT

👉 Drag Random Split

Configure:

  • Path A → 33%
  • Path B → 33%
  • Path C → 34%

3. CONNECT EMAILS

  • Path A → Email A
  • Path B → Email B
  • Path C → Email C

📸 Screenshot



🔹 STEP 4: SET SEND TIMES

👉 Add wait/schedule activity (optional but good for project)

  • A → Tuesday 10 AM
  • B → Saturday 6 PM
  • C → Thursday 8 PM



🔹 STEP 5: ACTIVATE JOURNEY

  • Click Validate
  • Click Activate




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